Business Case

Assessed the Mexican private payer migraine market to understand the current market situation, synthesize the commercial opportunity and develop a launch strategy for migraine products

Our client, a large, multi-national pharmaceutical company sought to expand their migraine treatments into Mexico and needed to develop a robust launch strategy. LSC was tasked with assessing the private payer market to understand treatment dynamics, unmet needs, marketed and pipeline competitors. These insights were synthesized to develop the commercial opportunity potential and a launch strategy, ultimately allowing our client to plan and launch their migraine portfolio in Mexico.