Business Case

Business Case and Market Entry Strategies with Exit Planning of hardware and software device

Fund was interested in understanding the business case, best GTM strategy and maximized opportunity for a portfolio investment into a cardiopulmonary device. The team did an in-depth analysis of the competitive landscape and the emerging trends, with an identification of future trends based on macro planning in various markets. The team also did a technical competitive analysis to identify areas of stronger market impact and product roadmap planning. The team was able to support the strength of the business case with innovative new business models that included new data monetization strategies. Strong exit strategies were identified in a highly competitive new market.