Business Case

Developed regional market access strategies in several emerging markets to ensure strong market access for our multinational pharmaceutical company client

A large, multinational pharmaceutical company sought to develop a regional market access strategy that maximized value for payers and commercial partners. Faced with the inherent difficulty of developing market access strategies, LSC stepped in to generate in-depth market situation reports, design commercial models specifically tailored to commercial partners and craft customized proposals for payers. As a result, LSC provided robust regional market access strategies and ensured materials were tailored to the unique characteristics of each payer, and our client was able to elicit buy-in from commercial partners and streamline payer engagement and negotiations.