Business Case

Evaluated and refined promotional materials with robust market research methodologies

Our client, a mid-sized company expanding into the ophthalmology therapeutic area, was nearing market entry and sought a thorough evaluation to refine their promotional messaging and materials. LSC used its in-house market research capabilities to identify relevant stakeholders of patients, caregivers and physicians from its panel of 1000s of experts, as well as recruiting additional experts with knowledge of the specific proposed launch indication. The analysis and feedback elicited from interviews facilitated actionable recommendations to enhance data display and message delivery, ensuring the client’s promotional strategies were optimized for both pre- and post-launch activities.