Business Case

Identification of emerging market launch scenarios with highest success probability for a large pharmaceutical company 

A large, international pharmaceutical company looked to launch a therapy for a rare heart disease in Mexico and sought insights into potential launch scenarios that promised higher chances of success. LSC delved deep, analyzing potential roadblocks and strategies to overcome factors in the private market across various launch scenarios. The rigorous analysis culminated in the creation of a robust “launch playbook,” ensuring our client was equipped with a strategy optimized for success.