Business Case

Market opportunity validation and go-to-market model development for a micro endoscopic confocal microscopy device

Our client, a leader in advanced medical imaging solutions, was focused on developing a micro endoscopic confocal microscopy system designed to inter-operatively visualize tumor margins during brain surgeries with enhanced accuracy and safety. LSC rigorously validated the market opportunity, identified additional applications in breast and other cancers, developed and tested value propositions, and designed the go-to-market approach.