Business Case

Value proposition creation and commercial opportunity for a leading AI-enabled invasive surgical platform 

Our client, a leading global Med Tech company, was gearing up to introduce a computer vision and Al-enabled analytics visualization platform for use in minimally invasive surgeries. The platform was intended to help surgeons better identify critical anatomical structures and assess quality of surgical tasks during the procedure. Customers, including surgeon end users and non-clinical stakeholders, were not clear or convinced of the overall realizable benefits of these new features in a visualization system. To set our client on the path to success, LSC determined the commercial opportunity, crafted a compelling value proposition, outlined technical requirements, and charted a growth strategy alongside a viable business model. This holistic approach not only de-risked the client’s investment, but also expedited their market entry, ultimately increasing the franchise’s revenue and profitability beyond projections.