All Cases

Inline Brand Optimization

Crafted a dynamic pricing model for a rare respiratory disease to evaluate channel- and account-specific pricing and contracting options

Developed a roadmap to resolve specific access challenges for low-income patients in Mexico 

Developed comprehensive payer portfolio offerings, including services and payment strategies in several emerging markets, including the Middle East, Gulf Countries, Saudi Arabia and Latin America

Developed a customized brand value proposition for key cardiology customer segments to inform key launch elements of a small biotech’s first launched product

Loss of Exclusivity impact analysis

Global and regional brand planning process development and piloting

Analyzed competitive scenarios and prescriber behavior to understand potential place in therapy, net patient potential, and payer reactions to identify minimum viable payer agreements

Evaluated and recommendation of the process, challenges and benefits of a change to a blockbuster drug’s supply method

Evaluation of physician adoption and marketing responsiveness of an innovated ophthalmology product by an enhanced awareness, trial, and usage (ATU) methodology

Eyecare franchise commercial harmonization and optimization