All Cases


Market opportunity validation and go-to-market model development for a micro endoscopic confocal microscopy device

Value proposition creation and commercial opportunity for a leading AI-enabled invasive surgical platform 

Oncology acquisition and licensing deal benchmarking for healthcare investment firm

Global and regional brand planning process development and piloting

Analyzed competitive scenarios and prescriber behavior to understand potential place in therapy, net patient potential, and payer reactions to identify minimum viable payer agreements

Developed a value proposition for an EGFR-targeting biologic intended to be marked by a large international pharmaceutical company to present to IMSS in Mexico

Physician targeting by field force based on recent cancer diagnoses 

Knowledge management system design for launch and go-to-market excellence

Disease area factbook creation for a peri-launch Hem-Onc asset

Simulated pricing discount expectations and business impact of four successive label expansions of a blockbuster oncology franchise