All Cases

Customer Segmentation

Customized brand value proposition for Cardiology customer segments to inform key launch elements of a small Biotech’s first launched product

Physician targeting by field force based on recent cancer diagnoses 

Developed a targeting approach based on identification and definition of key HCP segments to inform a go-to-market strategy

Identification of stakeholder-specific value propositions for a mid-size pharma company launching a therapy for a Lupus

Assessed landscape and physician segmentation evolution in multiple sclerosis to inform strategic commercial decisions at a small biotech

Business model design with critical investment milestones that inform investment decisions for a clinical stage biotech with CNS Gene Delivery Platform and large portfolio of drugs