All Cases

Launch Strategy

Developed a market map to inform a mid-size GTx manufacturer’s commercial strategy and launch planning

Knowledge management system design for launch and go-to-market excellence

Commercial root cause analysis and revised, enhanced commercial strategy for a Parkinson’s Disease treatment

Developed a launch excellence plan, based on local market inputs for a global pharmaceutical company

Identification of emerging market launch scenarios with highest success probability for a large pharmaceutical company 

Evaluated the global strategic launch plan and tailored it to fit the needs of the local marketplace, maximizing the patient pool touched by commercialization efforts

Assessed the Mexican private payer migraine market to understand the current market situation, synthesize the commercial opportunity and develop a launch strategy for migraine products