Business Case

Customized brand value proposition for Cardiology customer segments to inform key launch elements of a small Biotech’s first launched product

A small biotech was gearing up for their inaugural product launch in the cardiovascular space. LSC collaborated to cultivate a tailored brand value proposition in paroxysmal supraventricular tachycardia (PSVT). LSC exhaustively conducted market research to identify and prioritize customer segments, and developing a comprehensive layout of the product’s launch elements such as brand vision, positioning and messaging. This enhanced, tailored value story not only focused subsequent strategy development, but also enriched the company’s approach across commercial, medical, and access functional teams.​