Business Case

Eyecare franchise commercial harmonization and optimization

A large pharmaceutical company was looking for specific actions they could take to accelerate growth within the eyecare franchise, which comprised four previously siloed in-line brands. Each brand faced unique challenges, including loss of exclusivity, emerging competitors, and generic entry. LSC organized a comprehensive workshop, gathering both internal and external eyecare specialists to holistically assess the market, review synergies between the four brands, explore state-of-the-art practices, and identify growth opportunities. From this collaborative approach, LSC was able to develop a strategic roadmap, which not only optimized the eyecare portfolio, but also positioned it as the leading standard in eye treatments and laying the foundation for their brand planning efforts.