Business Case

Identified Drivers of Physician Switch in dry eye disease, informing the commercial strategy of a mid-sized, ophthalmology company 

Our client was a Japanese mid-size pharmaceutical company, specializing in ophthalmology and looking to launch a dry eye product, but with dry eye disease experiencing higher switch rates than similar indications, our client sought to understand what specifically caused the high rate of switch. LSC was able to characterize the rate of switching and model it for our client’s product, ultimately facilitating the development of a revenue model and targeted commercial launch implications.